Friday, 18 March 2011
Mark Lovell on BBC news
Tonight's 6.00 pm news on BBC1 was, of course, nearly all devoted to Japan and Libya. So it was a surprise to hear an item at the end about training for young people and the involvement of private companies. I'm sure that this was intended to be a much longer item. But it displayed the usual amnesia of the media. You wouldn't think there had ever been anything on TV about A4e. There was Mark Lovell, fielding an innocuous question about the profit motive with an oleaginous assurance that maximising profit is not what they're about. This will no doubt come as a surprise to many A4e staff. There was another, small company in the item too. Perhaps the original intention was to draw a contrast between the large and the small. But what emerged was a severely truncated piece which gave a bit a free, if brief, publicity to A4e.