Of more lasting interest is the publication of the proposals to reform the benefits system. There is no guarantee that these sensible reforms will ever be inplemented, because the initial costs are high; but if they are not, it will undermine Iain Duncan Smith's whole programme.
And what of A4e? Their travelling salesman Roy Newey has been in India with the trade delegation which accompanied David Cameron on his trip to that country. In England, A4e has sold a series of workshops to Hertfordshire County Council for people running childcare facilities. They're called "Business Success in Childcare", and a document online describes what they do (with messy graphics). And if we needed a reminder that A4e and their like are about making money, there's an interesting job advert on the totaljobs site for a Partnership Manager. "You will be building relationships with key strategic stakeholders to raise A4e’s profile in each district and source critical local information and identify local sales opportunities. Such stakeholders are likely to include: Local Authorities and other local government bodies,City Strategy Pathfinders,Local Strategic Partnerships, Local Employment and Skills Boards,Regional Development Agency representatives and Local Jobcentre Plus representatives. The role will also consist of leading the development of localised solutions to secure sales and tender success as well as understanding the financial and contractual drivers to deliver profitability. Identify opportunities to improve every aspect of business activity to achieve business goals." Now, there's nothing wrong with any of this. A4e is a private company which exists to make money. That's capitalism. But it should be borne in mind whenever we read the guff about "improving people's lives".