A4e's year

2012 has been an eventful year for A4e.

 

There have been changes at boardroom level.  Roy Newey went early in the year; he was the director who travelled round the world selling the company's services.  He remains an advisor to the group board, and a small shareholder in the company.  Also gone is Jo Blundell, the director who was, briefly, the face of A4e for Flexible New Deal.  She has formed something called "futurepublic" (capital letters for proper nouns are unfashionable), advising outsourcing companies.  Matt Stevens came in as Chief Financial Officer.  David Blunkett MP ceased to be an advisor at the end of October.  The biggest change, of course, was the departure of Emma Harrison as Chair of the company.  She still owns 85.1% of the shares, but her role on the Board has been filled by Sir Robin Young as Non Executive Chairman.  Mark Lovell is Executive Chairman (and owns 6.5% of the shares) and Andrew Dutton is CEO.  Jonty Olliff-Cooper is Director of Policy and Strategy but not a board member.

The year seemed to start well, with Harrison riding high as the government's "families champion", rolling out her scheme to pilot local authorities and put forward by Cameron as the solution to all our social problems.  That all came crashing down with the revelation that she had received £8.6m in dividends in the previous year.  When the Daily Mail in particular got its teeth into that, tearing into her for days on end, she was forced to stand down from her government role and from the Chairmanship of A4e.  Drawn into all this terrible publicity were the allegations of fraudulent activity along with persistent failure to meet targets.  A4e's reputation could hardly get any worse.  Expensive PR consultants were brought in to repair the damage.

It didn't help when A4e was told by the Advertising Standards Authority that it could not describe itself as a "social purpose company" since this could mislead people into thinking that it was not a profit-making business.  The response was somewhat petulant.

The focus for the media was always on the Work Programme and its predecessors.  A leak of A4e's performance data to Channel 4 News showed that, after about 8 months, the results were terrible.  Another leak of the full first year figures confirmed the worst, but the leak was also the occasion of Emma Harrison's re-emergence for what was to prove a disastrous interview, for her and for the company.  It was a set-back for the rehabilitation process.

What about business?  It has been a lean year for new contracts.  The OLASS prison contract was delayed by concerns over A4e's record but started in November.  And that's it.  International business seems to have shrunk.  There was a point when A4e bragged about operating in 11 countries.  Now it's 5, not counting the UK, and of those one, Spain, hasn't actually yielded any contracts yet.  We will have to wait a long time to see how all this has impacted on profits.  The Work Programme hasn't contributed anything to profits in its first 14 months, but doesn't appear to have caused losses.

Perhaps it's a sign of wanting to create a new image, but A4e has a new website.  It's a lot cleaner and less fussy than the old one.  The slogan - "Improving people's lives" - is still there, but less stridently.  All those blogs are gone, and the grammar is a lot better.  Maybe it's an indication that A4e will become just another outsourcing company in 2013.  Personally, I'd like to see the whole business of outsourcing shrink drastically.

 

My thanks to all those who have followed this blog in 2012 and contributed to the debate.  I wish everyone, whatever their circumstances, a good Christmas.

And yet more contracts

Thanks to the Richmond upon Thames Liberal Democrats for this story.  Richmond upon Thames council, like a lot of other local authorities, funded the Council for Voluntary Service (CVS) to support and train people in small, local voluntary organisations and charities.  The CVS branches usually consist of paid professionals helped by volunteers.  They are probably not experienced in drawing up bids for contracts to do the work.  So when Richmond Council, led by Conservative peer Lord True, decided to put the work out to contract for £85,000 the CVS lost - to the Foundation for Social Improvement (FSI).  Not A4e - or not quite.  The FSI is the creation of Emma Harrison and has received £1m from A4e.  Harrison is Chair of the Trustees (although the piece on the website about her doesn't mention A4e) and two other A4e directors, Jo Blundell and Andrew Dutton, are also trustees.  It's a registered charity, and it was originally about helping small charities to raise funds.  Now it is obviously using the bid-writing skills of A4e; it is based at A4e's Westminster offices, so it would be silly not to.  As Lib Dem leader on the council, Stephen Knight, says: "It beggars belief that Richmond council is intent on handing a contract to the A4e group of organisations, while the government and police are investigating evidence of widespread fraud and mismanagement. Local residents will be shocked that the Tories are intent of pulling funding from the local Council for Voluntary Service and instead handing a contract to a scandal-hit organisation based in Westminster."

There's an interesting piece on the Morning Star website (scroll down) headed "A4E isn't always terrible. Sometimes it is just mediocre."  A4e was hired to train 30,000 childminders in 2004, and the writer has got hold of an evaluation of the contract carried out by consultants PriceWaterhouseCoopers.  It's not good.  In fact, it's pretty grim.

Most of the newspapers have reported the story we took from Exaro yesterday about A4e being the preferred bidder for another contract, to run the Equalities and Human Rights Commission's helpline.  The Daily Mail takes the opportunity to re-run its previous graphics on A4e, but also quotes Margaret Hodge as saying: "This belies common sense.  There are so many question marks about this company’s competence and integrity that I can’t believe any government department is thinking of signing another contract with them.  The Home Office should hold off from making any decision until the investigations have been completed."


PS.  I read the latest Private Eye after posting the first paragraph above.  They have the story; but they also show that A4e used the FSI to help win the Work Programme contracts - the "bid candy" which the charities claim they became for the prime providers.  The Eye has also set its sights on another prime, Working Links, recalling a leaked "compliance visit" report last year which showed that Working Links in Liverpool had made 85 claims for outcomes which it was not entitled to. 

A4e's New Star

A4e have found a new person to be their media face - and she's good at it. Jo Blundell, their Group Development Director, was on BBC Breakfast and on Radio 5 Live this morning explaining FND as it goes live.

The TV item was brief. After a quick explanation by the presenter, she was asked what is the point of FND. It's so "no one gets left behind" and to "keep investing in them". Why do it with a private company? Because there are a "very vibrant and experienced set of providers". ("Vibrant"?) And 80% of their money will come from outcomes.

The Radio 5 Live interview was longer, but she coped well. FND is personalised, tailored to the individual. They'll be with their customers for a year, get to know them well, become like a life coach. Why not just give the money to people? Because they need motivating, have issues which are not simple, need quite a lot of help. But there are no jobs. It depends where you are. The job market in London is okay, for instance, but it isn't in Hull. It's not the ideal time to be launching the scheme. Yes it is, because FND will give everybody a chance. Who are you targetting? isn't it a scattergun approach? No, it's individualised. What's the incentive for firms? Won't they just get rid of a current employee in order to take on someone from the scheme to claim the incentive, and keep doing so? Blundell didn't really answer this question but waffled valiantly. What about people who say that wages are too low and it's not worth working? Yes it is, even though it can be a close call at first. What are the targets for A4e? Across the 5 districts where they have contracts, it's 50% into 13-weeks-minimum jobs.

I was impressed. The slogans had gone; no "improving people's lives" or being "passionate". Blundell was articulate and personable. Now we have to see whether the reality of FND in A4e's hands matches the hype.