While this is all drearily familiar, it's also very dangerous. Ms Harrison is the public face of A4e (except when it comes to being accountable before Parliamentary select committees) and the company is a vehicle for her own ego in a way that would be unthinkable to her rivals; and the media are happy to give her free advertising space. The situation is dire, far too dire for this sort of nonsense.
Wednesday, 20 October 2010
EMMA HARRISON: I CAN GET BRITAIN BACK TO WORK
Who better for the Express to look to for comment on the current mess than Emma Harrison, "a multimillionaire award-winning businesswoman who is genuinely committed to getting everyone into work". On the back of her Who Knows Best programme, where she showed that she could get even an apparently hopeless case into work (to hoots of derision from almost everyone) she is portrayed as someone whose "approach is to help, nurture and inspire people". Most of the article is a recycling of the usual PR, appealing to Express readers who really believe that, “There are about 450,000 jobs currently being advertised with the JobCentre so there are jobs out there” and don't question the statement that, "She has already found employment for more than a million people and is uniquely placed to give advice to the thousands who will be affected by the Government’s job slashing and others in the private sector facing redundancy. In fact, she is passionate and determined to help." One way of helping, as we know, is to push people into the voluntary sector. This is illustrated with a story about a 55-year-old long-term unemployed man. "I suggested that the next day he find two local charities," she says, "pick the one he liked best and offer to help out.” And of course that led to him becoming Chief Executive of a charity. Yes, it happens just like that!