There's some slight confusion, in that A4e states that it was its Foundation for Social Improvement that was responsible, but also has a separate website for the scheme.
I'm certain that A4e did the job properly. My question is why a private company needed to be involved at all. I don't know whether they were paid for the work, but if so it would have been no more (and possibly less) than a quango would have cost. But it does seem that this is another area where A4e is establishing itself as the expert.
On a lighter note, one of the places in Britain that I really want to visit is the Eden Project. The Plymouth Herald reported in October that Eden has appointed a new chairman and three new members of the Eden Trust - one of whom is A4e's Emma Harrison.