The noises coming out of the Conservative party conference suggest strongly that something like "Work for your Benefit" is on the cards. While that might satisfy a lot of voters, the question remains, as always, of what work the unemployed are supposed to do. Perhaps they will be the "volunteers" creating the Big Society. And that's something that A4e's Mark Lovell is keen to get the company involved with, having been in talks with Paul Twivy, a PR man who runs something called the Big Society Network. There's no reason, of course, why private companies shouldn't get involved, and they won't make money out of it, but for most of them it will be part of their PR strategy.
A4e has been at fringe meetings at both the Labour and Conservative conferences, as usual. And they've also been in Spain, where, the Financial Times reports, the government has started taking an interest in the unemployed and is talking to A4e "about what a programme to help the unemployed might look like."
A4e has another website called Tomorrow seeking contacts with employers who are faced with making people redundant. The language is somewhat startling, and the music on the home page very irritating. And shouldn't this be the role of Jobcentre Plus?
