"Principle 1 of the DPA states that:
“personal data shall be processed fairly and lawfully and, in particular, shall not be processed unless –
“personal data shall be processed fairly and lawfully and, in particular, shall not be processed unless –
- At least one of the conditions in schedule 2 is met, and
- In the case of sensitive personal data, at least one of the conditions in schedule 3 is met.
In practice this means that an organisation should ensure that staff know the purposes for which their personal data will be processed, and that data will not be used in any way that would have an adverse effect on the individuals concerned."
It goes on to say that if you have concerns you should raise them with the organisation; if that doesn't help and you think that the principles of the DPA are being broken, you can make a formal complaint to the ICO. The difficulty, of course, would be in defining "an adverse effect".
The news that the Advertising Standards Authority has banned A4e from describing itself as a "social purpose company" was picked up by lots of local papers and specialist websites, but of the mainstream media only the Guardian and the Express report it. Congratulations to our regular correspondent, Gissajob, who made the complaint to the ASA. We first raised the subject in April 2011. In January 2012 the Guardian was guilty of falling for the spin, calling A4e a "social enterprise". The following month the Guardian's Patrick Butler was mocking A4e's "threadbare pretensions to being a 'social purpose company'". However, A4e doesn't like the ASA's ruling. On its website it says, somewhat petulantly, "The ASA has upheld a complaint against A4e’s use of the term ‘social purpose company’ to describe itself. In line with the ASA’s recommendation, we are amending our advertising; however, given that we continue to deliver services which positively impact on people’s lives, we are a private company with a social purpose. To this end, we are considering an appeal against the ASA ruling." So there!
If you're a connoisseur of beer you may have come across some made by the Thornbridge brewery. And you may be interested in a piece in the Sheffield Star. Yes, it's the brewery owned by Emma Harrison's husband.