Monday, 24 August 2009
Getting your retaliation in first
With the second episode of Benefit Busters to be aired on Thursday, A4e have begun a PR offensive in local newspapers. The Runcorn and Widnes World is a great example. "Benefit Busters shows how A4e helps the unemployed conquer personal hurdles to find work" says the article, and quotes Emma Harrison at some length. 13 weeks isn't long enough for some people, she says, and she looks forward to FND which "works well with A4e’s own ethos of working with the individual and will ultimately mean we can help more people to come off benefits, get into work and improve their lives.” An impartial, well-researched bit of journalism, obviously.