Meanwhile Emma Harrison has signed up with PHA Media to run the PR to "take Emma's profile to the next level, sourcing high-profile opportunities to help support her role within the Working Families Everywhere scheme, as well as highlighting the other areas of her career."
Monday, 31 January 2011
FT and PR
An interesting piece in the Financial Times reports that A4e approached Barnsley council with a proposal to use public money to create temporary jobs, on the lines of the Future Jobs Fund, which the government has just scrapped. Mark Lovell (Chief Exec of A4e) wants to create social enterprises to give the unemployed new skills. The leader of Barnsley council, Steve Houghton, says it just goes to show that there aren't any jobs. Whatever you think of the scrapping of the Future Jobs Fund, this move by A4e seems to be a somewhat cheeky way of trying to recreate it. The article says that other big providers are coming up with similar ideas. Clearly there are fears that the Work Programme isn't going to pay them, and Serco and Avanta have already said that they won't bid for every area, while Sarina Russo has said it won't bid at all.