Harrison says she is not being paid for this. But of course she wouldn't need to be; the publicity is priceless. This has been a goal of A4e for some time, to get whole families into their orbit. Look out for more media coverage today.
Friday, 10 December 2010
Emma Harrison of A4e is today being appointed "family champion" by the government. She was interviewed on the Radio 4 Today programme this morning (very early - I missed it) but you can hear it here. She said that she wanted to turn all families with long-term unemployment into "working families" and to do it she will "cut across all this stuff" such as drugs. Someone will be appointed to work with each family; they are being referred to as "Emmas" by the government, apparently. The interviewer pressed her on what would be done differently, but we didn't really get an answer. Harrison herself will have six families to work with, and she cited one of her families where no one had ever worked, but within an hour and a half she'd got them doing voluntary work, giving them back their pride and turning them into a "working family".