"Guiding them are Emma Harrison, founder of the largest employment agency in the world" No, chaps, it's not an employment agency. It goes on: Emma says a new approach - like the government’s Flexible New Deal scheme she helps administer - was needed to help the long term jobless. “There may be issues of depression, illiteracy or drug addiction which our staff help people to address. There’s no ‘one size fits all’. Every person is different. “We hope these programmes will highlight the enormous problems faced by everyone seeking re-employment.” That's the line which she took in yesterday's Working Lunch programme.
The Mirror is more accurate, writing of "Emma Harrison whose company A4e (as seen on C4's Benefit Busters) helps get the jobless back into work."
For anyone who is interested in unemployment rather than celebrities, there is another programme, "Jobless" on BBC1 at 10.35 tonight.