I asked a contact in Hull to look in on the roadshow there today, and he has sent me the following email:
"They had a van in Victoria Square, an old Volkswagen camper van painted in the Know Hope branding. They weren't giving out leaflets, as far as I could see, they just wanted to engage people in conversation. They had two cameras set up on tripods - not sure why, but they seemed to be getting people to wear a Know Hope t-shirt and be photographed in it. The A4e logo was around, on the back of the van and on the team's jumpers, but it wasn't prominent. I would say that they are pushing the Know Hope branding, with A4e very much secondary. I didn't go up and talk to them, sorry. I don't look like a potential client so I didn't know what to say."
It certainly looks like they are trying to start FND as a new brand. Will it work?