I know it's tedious to keep reporting Emma Harrison's press interviews. They are simply PR exercises, with compliant journalists failing to do the research or ask the right questions. But there's another such interview in today's Yorkshire Post; and it helps us to see how the spin works.
The interviewer is Sarah Freeman. I have no idea what her area of expertise is, but all she has done is copy down some figures from the ONS (269,00 households where no one has ever worked - pause there for a moment. 25% of households in this country consist of one person. So this isn't quite the same as 269,000 "families" of mum, dad and half a dozen kids all sitting around doing nothing.) And right at the end of the article someone has stuck the latest unemployment figures. In between is the usual spiel from Mrs Harrison; her background, her zeal to get people back to work, the Family Champions scheme; and added to that, the Vox centres. To show that she's human she cites her 16-year-old dyslexic son. Now, a real journalist would, at some point, have brought some facts to the table. The FND results, for instance. Of course, I might be doing Ms Freeman a disservice, and it wasn't her idea to omit the hard questions. And it would be sexist to wonder why Harrison is so often interviewed by women. "Harrison is clearly on a mission," we're told. Oh yes, a PR mission.